This course provides a comprehensive framework for implementing digital transformation throughout your company. It brings together proven tools and techniques that can be applied across business units.
Description
This course provides a comprehensive framework for implementing digital transformation throughout your company. It brings together proven tools and techniques that can be applied across business units. We will discuss the pace of change and the imperative it creates for businesses and describe the underlying economics of innovation, technology, and market disruptions.
Course Outline
Introduction to Digital Transformation
What is Digital Transformation?
Tradition Linear Value Chain
Homing and Switching Costs
Two Sided-Networks
Digital Transformation Domains
Customers
Competition
Data
Innovation
Value
Overview of Customer Networks
Customer Network Paradigm
Marketing Funnel
Introduction to Digital Customer Behaviours
Access Strategy
Engage Strategy
Customise Strategy
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